Resume

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Caroline Mayberry

A proactive, multi-talented young professional with experience in project management and corporate communications, seeking new challenges in an ambitious organisation with opportunities for progression.

Technical Skills


  • Forging and maintaining excellent working relationships
  • Project Management
  • Presentation Skills
  • Data Analysis
  • Digital Media Design
  • Communications Strategy Development
  • Proven ability to meet and exceed goals

Work Experience


PR & Marketing Account Manager, Mango at PLMR

October 2017-Present

  • Works on a number of clients in the education sector, including not-for-profit organisations, technology providers and international corporations.
  • Specialise in copywriting, social media management, and securing coverage for clients in local, national and trade press.

Multimedia & Digital Communications Officer, Londonwide LMCs

April 2017-October 2017

  • Developed relationships with media and external stakeholders, turning new connections into mutually beneficial collaborations
    • Monitored and evaluated media coverage to identify issues and trends relevant to the organisation, provided timely and accurate monitoring reports for key internal stakeholders
  • Modernised the media strategy by proactively suggesting improvements based on industry trends and audience data, and engaged influencers to establish an active community of followers
    • Increased inbound traffic to organisation webpages by 5% and followers by over 20% in 3 months
  • Provided key support for the PR team by conducting research, writing and distributing communication collateral including mass email campaigns, press releases, web content and social media copy to tight deadlines
    • Developed creative content for newsletters and online campaigns, including engaging articles and eye-catching designs and animations
  • Worked together with IT team to improve existing website and designed new webpages using WordPress

Diversity & Inclusion Project Officer, King’s College London

Oct 2015-April 2017

  • Developed and implemented an integrated communications campaign to increase stakeholder engagement in the Diversity & Inclusion agenda
    • Resulted in a 100% increase in awareness of initiatives
  • Translated complex policy issues into clear and engaging copy that could be easily understood and applied by a variety of audiences
    • Contributed to the development of policies and guidance documents and presented policy recommendations to committees of senior decision-makers
  • Authored newsletters and web content for internal employee communications
    • Tracked content open rate increased by 75%
  • Co-produced and edited podcasts and a number of short films highlighting diversity issues
    • Planned and delivered on-time and on-budget events to launch the projects
  • Cultivated a strong network of relationships with key stakeholders internally across the organisation and externally in the wider sector
    • Acted as the key point of contact for integral projects and policies
  • Provided administration support to multiple teams including one large committee and nine working groups
    • Project managed cross-team diversity & inclusion projects such as Black History Month and International Women’s Day

Clinical Trial Study Administrator, Eleusis Benefit Corporation

June-Sept 2015

  • Recruited and monitored diverse groups of participants throughout the course of an intensive clinical trial
  • Collected, entered and analysed data

Project Coordinator, King’s College London

March-July 2015

  • Co-authored and edited a literature review, case studies and questionnaires
  • Designed an interactive website and evaluated it to ensure that it met users’ needs
  • Chaired weekly meetings to evaluate progress and manage time appropriately

Assistant Manager, Palm Beach Tan Tuscaloosa, AL

Aug 2011-June 2014

  • Exceeded company sales goals; consistently ranked among the top 5 salespeople in the region
  • Briefed staff on upcoming promotions through weekly bulletins
  • Trained and supervised a staff of 30 employees

Marketing Intern, Southlake Style Magazine Southlake, TX

June-Aug 2013

  • Secured advertisers for the magazine through cold calling
  • Supported marketing team in the design and publication of a special issue

Volunteer Experience


Media & Communications Committee Co-Chair,

Democrats Abroad UK Women’s Caucus

Sept 2016-Present

  • Supports the wider committee by generating content to engage the target audience and grow an interactive community of activists
  • Manages the Communications Strategy for the Women’s Caucus, including coordination of the organisation’s social media presence
  • Chairs monthly meetings of the committee

Mentor, Camden Girls’ Club

Dec 2015-March 2017

  • Led a group of girls aged 8-14 in weekly youth group sessions
  • Prepared curriculum with practical applications and meaningful messages
  • Chaperoned camping trips and excursions

Education


MSc Addiction Studies, King’s College London

2014-2015

  • Degree Classification: High Merit (69)
  • Published a number of peer reviewed articles

Bachelor of Arts, The University of Alabama

2010-2014

  • GPA: 3.91/4.0 Graduated with honours
  • Major: Psychology,  Double Minor: English and Criminal Justice